Holdmar Investment Opportunity
Zellij — Holdmar's contemporary Moroccan concept — arrives in Marbella as a strategic pop-up for summer 2026. Not a permanent fixture, not the flagship. A precision strike on peak season luxury before our Dubai flagship launches in Q4 2026.
Here's the math that matters: Marbella in summer concentrates Europe's highest-spending restaurant guests into four months of guaranteed traffic. This isn't wishful thinking — it's demographic certainty.
Four months. One perfect storm of opportunity. Zellij — Holdmar's contemporary Moroccan concept — arrives in Marbella as a strategic pop-up for summer 2026, when the Costa del Sol becomes Europe's most lucrative dining market. Not a permanent location, not our flagship. A precision strike on peak season luxury while we prepare for the Dubai flagship launch in Q4 2026.
Here's the math that matters: Marbella in summer concentrates Europe's highest-spending restaurant guests into four months of guaranteed traffic. This isn't wishful thinking — it's demographic certainty. Between June and September, an affluent international crowd flows into the town with spending power and social expectations that dwarf any other European destination. Yet authentic Moroccan cuisine — despite Spain's geographic and cultural proximity to Morocco — remains dramatically underrepresented in this goldmine market.
This isn't ground-up restaurant development. Planta Bistrot Marbella provides the venue, the clientele, the operational foundation. We provide the brand, the concept, the execution. No long-term lease, no multi-year commitment, no construction risk. Four months, two seatings per night, 122 operating nights. The infrastructure is proven, the market is validated, the window is defined.
Revenue split: Planta earns 10% of gross revenue — their incentives are perfectly aligned with our success. Higher covers, higher spend, higher revenue for everyone. This isn't a landlord relationship; it's a partnership built on mutual profit maximization.
Zellij is a developed Holdmar brand with established identity, tested menus, and operational playbooks. This Marbella pop-up serves as the proving ground before our Dubai flagship opens in Q4 2026.
Marbella's June–September window captures the year's highest international footfall and spend appetite — a concentrated wealth season that happens nowhere else in Europe.
Planta Bistrot's 10% revenue share means every additional cover, every euro of increased spend, benefits both parties. Incentives aligned, profits shared.
Base case: 2.29× gross multiple on your capital in a single season. No multi-year holds, no liquidity issues, no ongoing management burden. Your €250,000 becomes €572,000 by October 31st. The realistic scenario models 150 F&B covers per night at €150 average spend, plus 80 shisha covers at €75. Conservative? These figures reflect actual spend patterns from comparable Marbella venues during peak season.
Target guest: The cultured, affluent international traveler or resident — someone accustomed to elevated dining experiences, seeking authenticity delivered with sophistication. Average spend per cover: €150 F&B, €75 shisha lounge. These aren't aspirational projections; they're market-rate prices supported by detailed spend analysis across conservative, average, and premium scenarios for each month.
Seasonal flow: June opens with locals and early arrivals. July and August bring peak international volume — families, business entertainment, extended groups with higher per-table spend. September sustains with couples and repeat visitors. We've modeled for all three patterns.
Mohamed Hedi Mardassi (Managing Partner): 15+ years F&B across Europe and Middle East, with deep Moroccan cultural roots. Anne Wencelius (CMO): 25+ years combined, with work spanning Michelin-starred kitchens (Alain Ducasse, Daniel Boulud) and 28+ restaurant launches. Slim Bouseksou Operation Director, Chef Hichem Fennane a Marrakech-trained, Zellij's culinary architect.
This isn't a team learning on your investment. It's proven operators executing a tested playbook in a validated market.
October 31, 2026: Principal returned in full, profit share distributed, partnership concluded. No ongoing exposure, no follow-on commitments, no management overhead. A clean, four-month capital cycle with transparent P&L and audited settlement.
Your upside: 1.59× to 2.72× gross multiple depending on performance. Your downside: Protected principal return, fixed-cost structure, and a partnership that ends when the season ends.
This is opportunity with math behind it. Are you ready to capture it?
Base case: 2.29× gross multiple on your capital in a single season. No multi-year holds, no liquidity issues, no ongoing management burden.
| Line Item | Optimistic | Realistic | Downside |
|---|---|---|---|
| Gross Revenue | 4,346,250 | 3,477,000 | 2,086,200 |
| IVA Collected (to Hacienda) | (470,733) | (376,587) | (225,952) |
| Net Revenue (ex-VAT) | 3,875,517 | 3,100,413 | 1,860,248 |
| Venue Share (10% gross → Planta) | (434,625) | (347,700) | (208,620) |
| Total COGS | (737,293) | (589,835) | (353,901) |
| Gross Profit | 3,138,223 | 2,510,579 | 1,506,347 |
| Total Payroll (incl. 32% social) | (508,272) | (508,272) | (508,272) |
| Total Opex | (352,672) | (282,138) | (169,283) |
| EBITDA | 2,199,769 | 1,658,161 | 791,588 |
| Setup / CapEx (one-off) | (50,000) | (50,000) | (50,000) |
| Net Profit | 2,149,769 | 1,608,161 | 741,588 |
Revenue assumptions — F&B: €150 avg spend per cover · Shisha: €75 avg spend per cover · Two seatings per night · 122 operating nights. Spain IVA: 10% F&B / 21% shisha. COGS ratios — food 25%, beverage 20%, shisha 15%. Payroll and Opex held fixed across all scenarios.
Your €250,000 becomes €572,000 by October 31st. Clean, four-month capital cycle with transparent P&L and audited settlement. This is opportunity with math behind it.
Binding LOI with Dubai law framework acknowledging Holdmar & Co's existing €200K investment plus brand development. Ready for execution with proper distribution waterfall.
Zellij Marbella Investment Opportunity · Holdmar Management Services Co. L.L.C